Hacking isn’t just for your code. Founders must bring that same scrappy attitude to their go-to-market plans. Cloud tech, APIs, and the business empowerment of tech users have laid the groundwork for an explosion of capital-efficient go-to market strategies in recent years. Nearly every Inner Loop company deploys one or more of: Developer-First, MSP-Focused, Open Source, Open API, Freemium, or Cheapium deployment and business models. Knowing the founders’ hypotheses on GTM is as important to us as understanding their product.